3.1 The various products on the market
Organic ready meals are starting to appear in the fresh sector but also in the frozen food aisle.
One of the leaders in this segment is the Léa Nature group and its Jardin Bio
® brand, which features fresh products and preserved products (packaged in cans, jars, etc.). Jardin Bio provides consumers with a broad range of ready meals: organic lentils façon petit salé
(i.e. with salted pork), organic quinoa with thin slices of chicken and sesame seeds, chilli con carne, chicken and parmesan risotto, pizzas (Bolognese-sauce pizzas, ham, mushroom and olive pizzas, French country-style pizzas, etc.) and an oriental range (chicken nems, prawns, vegetables, Cantonese rice) etc., etc.
Again, Priméal, Bjorg
and own-brands (those of Carrefour and Leclerc), also have a good presence in the market.
Brands that are still little-known in France – such as Frima – are starting to appear in frozen food aisles. Frima has launched a range of dishes which employ organic ingredients. A simple idea but one to which not much space is devoted in the frozen food aisle. The first dishes put on sale are pizzas or else ready meals prepared using chicken, salmon or prawns as an ingredient. They are retailed in the Paris area in Leclerc and Auchan stores, and also by outlets which specialise in organic
products, at a price
of between €3.50 and €4.90.
And also the brand Amy's Kitchen, which produces food which is both organic and gluten-free and which has arrived in France in Picard shops (Picard specialises in frozen food). Three items are going to be sold there: vegetable lasagne, macaroni and cheese and Chinese noodles and vegetables. All of the products are guaranteed to be kosher and lactose-free.