More and more retailers decided to remove from their shelves any meat of P1 category.
From badly shaped and little-fattened animals, the P1 represents 5% of the meat on the French market.
This strong commitment towards the support to the bovine sector was set up with the goal of developing more qualitative meat marketing.
Indeed, the aim is to create a new segmentation identified by consumers with a more local dimension.
ActiMeat has also committed to playing its part, in conjunction with the food manufacturers in order to promote the high quality of beef meat, in an offering of creatively-enhanced products.
Do not hesitate to contact us to find out more.